OUR STORY
WHERE ENGINEERING MEETS TRICHOLOGY
01 / A Structural Perspective: Sherine Walrond treats every strand of hair as a structure. Applying her background in Architecture and Structural Engineering to the science of the scalp, she approaches haircare with a unique clinical blueprint: treating the hair as a mechanical system that requires a solid foundation and reinforcement.
02 / Qualified Expertise & Personal Journey: Sherine’s mission is deeply personal. Having personally navigated four distinct scalp conditions, including Traction Alopecia and Seborrheic Dermatitis, she realized that our community lacked evidence-based, functional solutions. As a qualified Trichologist, she transitioned from solving structural problems in buildings to engineering protocols for the scalp.
Meet our founder - Sherine Walrond.
03 / Published Authority: In 2017, Sherine published "Loving My Curls and Coils," establishing a decade-long commitment to textured hair education. Today, IVY WILD is the manifestation of that expertise—an award-winning, ethical business built on "Transparent Transparency".
04 / The Social & Science Connection: We don’t just formulate products; we engineer results. This same trichology-led knowledge is the heartbeat of the IVY WILD Collective, including our national Braid Social events. Backed by 2,000+ alumni and a community of 12,700+, we lovingly equip you with the "Clinical Blueprint" to make educated hair choices.
"I don’t just formulate products; I engineer protocols. By combining structural precision with clinical trichology, IVY WILD ensures the hair’s foundation is as strong as its finish." — Sherine Walrond, Founder & Trichologist
05 / 🌿 THE IVY WILD PROMISE: PRECISION FORMULATIONS Our "Radical Commitment" is to non-toxic integrity. We believe caring for textured hair should never compromise your health. Every solution is consciously crafted to be high-performance and Plant-Powered, utilizing professional-grade ingredients that deliver engineered results without the toxins.
Engineered to be FREE from:
Parabens & Sulfates
Phthalates & DEA
Mineral Oils & Silicones
Gluten
06 / Designed for Your Life: First impressions are the result of a solid plan. We work with professional stylists to ensure our protocols are as impactful as they are easy to use. From the start of your wash to your final finish, IVY WILD is engineered for the real needs of your coils, curls, and waves.
IVY WILD is a registered and trademarked company.
Registered at Companies House (11366065)