Privacy Policy

Introduction

IVY WILD is committed to safeguarding your privacy and ensuring that your personal data is protected. This privacy policy applies to www.ivywild.co.uk (the "Site") and to personal data collected about you by IVY WILD.

Your Consent To This Privacy Policy

By using the Site, you are agreeing to the terms of this privacy policy. If you do not agree with any term in this policy, please do not use the Site.

Information That We Collect About You

Information We Collect

We may obtain personal data about you from various sources. We collect this information when you provide it at one of our stores, on our website, via our social media pages, when you download one of our mobile applications (either via Apple iOS or Android) onto your mobile device or at one of our events. Our products are available for sale at certain third-party retailers. Unless otherwise indicated at the time that you provide your personal data, any personal data collected by these retailers is not provided to us. This Privacy Policy does not address any data collection by our retail partners. When you visit this site, our social media pages or use services or features of one of our mobile applications, we also collect certain information about your device or usage by automated means, including using technologies such as cookies, web server logs and web beacons.

Information You Provide

You may provide personal data to us in a number of ways, such as when you participate in an offer or promotion, when you make a purchase on our site or in our stores, via our social media pages or through one of our mobile applications. The types of personal data you provide to us may include:

• Contact information (such as name, postal address, email address and mobile or other phone numbers)
• Age or date of birth
• Gender
• Username and password, nickname/screen name
• Payment information (such as your payment card number, expiration date, and card security code)
• Shipping and billing information (such as delivery address, and billing address)
• Purchase history
• Product preferences
• Your skin type/skin condition
• Your hair type
• Your physical characteristics and your skincare concerns
• Contact information for friends, family or other people you would like us to send a message to on your behalf (please ensure that you only submit contact information of individuals with whom you have a personal or family relationship and who have consented to receive messages from you or us)
• Information or content you provide (such as photographs, videos, reviews, articles, questions, survey responses and comments)
• Information provided to us through social media networks or one of our mobile applications when you visit our social media pages or use one of our mobile applications (such as your name, profile picture, likes, location, friend list and other information described on the social media network or application sign-up page, or your geo-location details when using one of our mobile applications)

KLARNA

In order to offer you Klarna’s payment methods, we might in the checkout pass your personal data in the form of contact and order details to Klarna, in order for Klarna to assess whether you qualify for their payment methods and to tailor those payment methods for you. Your personal data transferred is processed in line with Klarna’s own privacy notice.

How We Use the Information

We will use the information you provide to:

• Send you promotional materials or other communications if you so elect
• Provide the products or services you (or your company) have requested and operate features on our site
• Process your payment card transactions and/or gift card transactions
• Create and manage your online account, including access to your online and in-store purchase history
• Create a profile about you based on the information you provided to us in order to tailor our advertisements to your interests, find your appropriate skin or hair care routine and manage the effectiveness of our marketing efforts
• Assist with product selection and replenishment
• Chat with you or respond to your inquiries
• Post your product reviews
• Tailor ads displayed to you on our site and elsewhere to your interests and history with us
• Communicate with you about, and administer your participation in, special events, contests, sweepstakes, loyalty programs, surveys and other offers
• Operate and communicate with you about our social network pages or mobile applications
• Operate, evaluate and improve our business (including developing new products and services; enhancing and improving our services; managing our communications; analyzing our products; performing data analytics and performing accounting, auditing and other internal functions)
• Comply with applicable legal requirements, relevant industry standards and our policies

We also may use the information in other ways for which we provide specific notice at the time of collection. The information collected is necessary for the purposes set forth above. Without this information, you may not be able to take advantage of some of our products or services.

Legal Basis for Our Use of the Information

We will use the information you provide for the above purposes if:

• it is necessary to perform a contract to which you are a party (e.g., to process your payment and deliver the products you have ordered); or
• we have obtained your consent; or if
• we have a legitimate interest in doing so (including a legitimate interest in performing marketing activities, research activities, data analytics, internal administration functions, processing and enforcing legal claims and conducting our business in compliance with all applicable laws, relevant industry standards and our policies).

Information We Collect by Automated Means

When you visit this site, view or click on our online advertisements (including our advertisements on third party websites), visit our social media pages or download and use one of our mobile applications (if applicable), we also collect certain information about your usage or device by automated means or by using technologies such as cookies, web server logs or web beacons. For example, if you use one of our mobile applications, we may collect your IP address, your unique device identifier (or other device identifier) and/or geo-location data in order to offer you certain features or functionalities within that mobile application. As set forth in more detail below, we may also collect information about your usage and browsing habits using various web-based technologies.

For your convenience, our mobile applications (if applicable) may also include functionality that allows you to remain logged-in to the application so that you do not have to re-enter a password each time you want to access the application. IF YOU CHOOSE TO REMAIN LOGGED-IN, YOU SHOULD BE AWARE THAT ANYONE WITH ACCESS TO YOUR MOBILE DEVICE WILL BE ABLE TO ACCESS AND MAKE CHANGES TO YOUR MOBILE ACCOUNT AND MAY BE ABLE TO MAKE PURCHASES THROUGH YOUR ACCOUNT. For that reason, if you choose to remain logged-in to the application on your mobile device, we strongly recommend you enable the Passcode Lock security feature on your mobile device to protect against unauthorized access to and use of your mobile device and your account in the application.

Technologies We Use

Cookies are small text files that websites send to your computer or other Internet-connected device to uniquely identify your browser or to store information or settings in your browser.

The following types of cookies are set on this site.

Internal Cookies Essential for the Site to Work

We use first-party cookies to help the site work in the best possible manner. You can opt out of receiving these cookies and disable them by adjusting your browser settings. Please note, however, that without these cookies, your user experience may be impacted.

In conjunction with obtaining information through cookies, our web servers may log details such as your operating system type, browser type, domain, and other system settings, as well as the language your system uses and the country and time zone in which your device is located. The web server logs also may record information such as the address of the web page that linked you to our site and the IP address of the device you use to connect to the Internet.

To control which web servers collect this information, we may place tags on our web pages called “web beacons.” These are computer instructions that link web pages to particular web servers and their cookies.

Third Party Web Analytics Cookies

We may use third party web analytics services on this site, such as those of Coremetrics, and/or Adobe Site Catalyst and/or Google Analytics. The service providers that administer these services use technologies such as cookies, web server logs and web beacons to collect information (such as IP address) and use that information to help us analyze how visitors use the site. These vendors may use cookies placed on this site (such as the Google Analytics cookie) and cookies placed on third-party web sites (such as Google advertising cookies), or other third-party identifiers, together, to analyze our site visitors. When you first visit our site, a cookie banner will inform you of the use of these analytics technologies. They will only be used if you accept them or if you continue using this site. You may change your cookie settings at any time to accept or refuse these analytics technologies by clicking on the cookie control tool below to adjust your cookie preferences. Adjusting your cookie preferences may disable certain functionality on this site, as described below.

You may deactivate the ability of these analytics services to analyze your browsing activities on this site. To learn more about web analytics service, and to exercise your choice with respect to their collection of information on this site:

• For Coremetrics, please click here;
• For Adobe Site Catalyst, please click here;
• To disable Google Analytics, please download the browser add-on for the deactivation of Google Analytics provided by Google at http://tools.google.com/dlpage/gaoptout?hl=en. To learn more about privacy and Google Analytics please consult the Google Analytics overview provided by Google at: http://www.google.com/intl/en/analytics/privacyoverview.html.
• We may implement certain Google Analytics Advertising Features (including Remarketing with Google Analytics; Google Display Network Impression Reporting or Google Analytics Demographics and Interest Reporting). You can opt-out of the Google Analytics Advertising Features through Google Ad settings or by visiting https://tools.google.com/dlpage/gaoptout/ . We will use the data provided by these features as described under “How We Use the Information We Collect”.

Third Party Targeted Advertising Cookies

We may also contract with third-party advertising networks that collect IP addresses and other information through the use of cookies, web server logs and web beacons on our websites and emails; on third-party websites and emails and on our advertising placed on third-party websites. They use this information to create a profile about you and provide advertisements about products and services tailored to your interests (including for companies not affiliated with us). You may see these advertisements on our websites and other websites. This process also helps us manage and track the effectiveness of our marketing efforts. When you first visit our site, a cookie banner will inform you of the use of these marketing technologies. They will only be used if you accept them or if you continue using this site. You may change your cookie settings at any time by clicking on the cookie control tool below or by clicking here and following the opt-out instructions of these advertising networks.

To learn more about interest-based advertising, visit the Digital Advertising Alliance at www.aboutads.info/choices or the Network Advertising Initiative at www.networkadvertising.org/choices.

Third Party Cookies Intended to Improve the Interactivity of the Site

This site may also support certain third party services, including social sharing buttons for Facebook, Twitter, Pinterest and Instagram, tweet lists (Twitter) and videos posted on the site (Youtube). These features use third party cookies that are directly set on your device by these services. When you first visit our site, a cookie banner will inform you of the use of these cookies. They will only be used if you accept them or if you continue using this site. You may change your cookie settings at any time to accept or refuse these cookies by clicking on the cookie control tool below.

Targeted Advertising

We may also use third-party platforms, including platforms operated by social networks, such as Google, Facebook and Pinterest, to show you interest-based ads. We may convert your email address, telephone number or other information into a unique value which can be matched by those third parties with a user on their platform or with other data they may have collected from you. This matching allows interest-based ads to be delivered on those platforms. To opt-out of these ads, you must change your preferences by clicking on the cookie control tool above and unselect the “targeting” setting. These platforms may have their own privacy notices or policies, which we strongly suggest you review.

Information We Share

We do not rent lists, sell or otherwise disclose personal data we collect about you, except as described here. We may share your personal data with:

• Our affiliates for the purposes described in this Privacy Policy.
• Service providers who perform services on our behalf based on our instructions. We do not authorize these service providers to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements. Examples of these service providers include entities that process credit card payments, fulfil orders, and provide web-hosting and marketing services.
• Other third parties with your consent.

In addition, we and our affiliates and other service providers may disclose information about you (i) if we are required to do so by law or legal process, (ii) to law enforcement authorities or other government officials, or (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity.

We also reserve the right to transfer personal data we have about you in the event we sell or transfer all or a portion of our business or assets. Should such a sale or transfer occur, we will use reasonable efforts to direct the transferee to use personal data you have provided to us in a manner that is consistent with our Privacy Policy. Following such a sale or transfer, you may contact the entity to which we transferred your personal data with any inquiries concerning the processing of that information.

Your Rights and Choices

You have certain rights and choices in connection with the personal data we collect from you. To update your preferences, ask us to remove your information from our mailing lists or submit a request, please contact us as specified below.

• Email Opt-Out

You can at any time tell us not to send you marketing communications by email by clicking on the unsubscribe link within the marketing emails you receive from us.

• Postal Mail Opt-Out

You can ask us to stop sending you marketing communications by postal mail by following the instructions included in a particular promotion. You can also request that we refrain from sending you promotional postal mail by contacting us via the email below.

info@ivywild.co.uk

Data Transfers

We may transfer the personal data we collect about you to our affiliates and third party service providers to countries other than the country in which the information was originally collected (including the United States), where necessary to fulfill the purposes described in this Policy and your personal data may be processed and stored outside of your country of residence. Those countries may not have the same data protection laws as your country of residence and your personal data will be subject to applicable foreign laws. United States laws have not been recognized by the European Commission as providing an adequate level of data protection. When we transfer your information to other countries, we will protect that information in the manner described in this Privacy Policy. We have also implemented appropriate safeguards to ensure such a level of data protection when transferring your personal data, including the conclusion of data transfer agreements incorporating the European Commission’s Standard Contractual Clauses, and our U.S. service providers are certified to the EU-U.S. Privacy Shield as set forth by the U.S. Department of Commerce and the European Commission regarding the collection, use and retention of personal data transferred from the European Economic Area to the United States, or other applicable data transfer mechanisms. You may obtain a copy of these data transfer mechanisms by contacting us as indicated below.

Data Retention

We keep the information you provide for the duration of our relationships, plus a reasonable period in order to be able to run regular deletion routines or to take into account the applicable statute of limitation period or if required under mandatory applicable law. If you wish to receive marketing communications, we will keep the information necessary to send you these communications following the end of our customer relationship or following their collection, if you are a prospective customer.

How We Protect Personal Data

We maintain appropriate technical and organisational safeguards to ensure an appropriate level of security of your personal data, in particular, to protect your personal data against accidental unlawful or unauthorised destruction, loss, alteration, access, disclosure or use. However, no security system is perfect and we cannot promise that information about you will remain secure in all circumstances, including the security of your data during transmission to us or the security of data on your mobile device.

Links To Other Websites

Our website may provide links to other websites for your convenience and information. These websites may operate independently from us. Linked sites may have their own privacy notices or policies, which we strongly suggest you review if you visit any linked websites. To the extent any linked websites you visit are not owned or controlled by us, we are not responsible for the sites’ content, any use of the sites, or the privacy practices of the sites.

Updates To Our Privacy Policy

This Privacy Policy may be updated periodically to reflect changes in our privacy practices. We will post a prominent notice on our website to notify you of any significant changes to our Privacy Policy and indicate at the top of the Policy when it was most recently updated.

How To Contact Us

If you have any questions or comments about this Privacy Policy, or if you would like to exercise your rights, please contact us by email at info@ivywild.co.uk